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 The Industry's Most Important (and ignored) Truths on Shirts

​Profits will go to organizations that develop and promote Open Standards and Open Source

The Shirt Stories

Resistance is Futile… So Let’s Make T-Shirts!" At AHR2025 & the IBB Workshop, we joked about putting our biggest industry challenges on T-shirts. Then we thought… why not actually do it?
So here they are—real shirts, real messages. And yeah, you can actually get one. (Not the point, but hey, if you want to wear one, here they are.)
It all started when Danielle Radden of facil.ai gave me a great T-shirt with "Resistance is Futile" inside an electric resistance symbol. That got me thinking—why not put some of the industry's most important (and ignored) truths on shirts? Now, those conversations are wearable.

What Inspired the Shirts

  1. E = mc² Still Having Energy Resistance?
  2. Why Are Smart Buildings and Cities… Dumb? The Linux Foundation for Buildings
  3. The Linux Foundation for Buildings - That was my idea!
  4. Linux Runs the Internet. Now It’s Coming for Buildings. Trapped Buildings? Open Systems Set Them Free.
  5. Why Are Smart Buildings… Dumb? See No Data. Hear No Insights. Speak No Truth. True Intelligence Begins With Data Awareness.
  6. Locked-Down Systems? Your Days Are Numbered. Forced Monetization Is Over. Secure, Open Data is In.
  7. Every Building Should be a Capitalist. We Need to Talk… You’ve Been Hiding Total Cost of Ownership​

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